When capital is at stake…
Individuals and teams bristle with optimism and opportunity. Whether on an established program/project or in the start-up phase, they’re fueled by passion and great ideas.
And yet often, gaps remain. Maybe they’re strategic. Or growth oriented. Or operational. Or executional.
With a focus on the customer we’re here to help. We safeguard your investment.
Bruce Barchus
Whether it’s working in startup environments or mind-melding with established industry players, Bruce brings the rare combination of left-brain analytics with right-bicep heavy lifting. His experience in major consulting and financial services companies, as well as turnaround situations, means he’s seen it all.
In past positions, Bruce has directed technology consulting functions, drove strategic planning, propelled marketing, developed product and services and brought business and financial management to new levels. With client and customer engagement as a common thread, Bruce has been a C-level executive with companies ranging from plastic injection molding to his own professional services firm. His entrepreneurial approach, executive direction and project leadership inspire companies to reach a little higher.
Bruce received the Milwaukee Association of Commerce/Council of Small Business Executives Future 50 Award three years in a row, becoming a Master Mettle Award Winner.
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“A commitment to excellence is always a solid foundation. From there, it’s building outstanding teams and delivering measurable results. That, with a work-hard-play-hard culture, is the essence of a business at the top of its game.”
You may not know…
Bruce is a dive master with a passion for adventure, literally swimming with sharks. In or out of the water, in or out of business, he’s always looking for an adrenaline-fueled buzz.
Cathy Carlson
With more than 25 years of expertise in directing and developing online and offline customer experiences, Cathy offers e-commerce perspective like no other. She’s one part visual, one part nerdy analytics and one part energy—a combination that lends itself to not only the whys but the hows. From website redesigns to launches of end-to-end e-commerce operations, she’s a true subject matter expert.
Cathy’s deep experience, particularly in the telecommunications industry, includes responsibilities for leading strategic planning and major projects involving e-commerce and e-service operations. Throughout her career, she has led cross-functional teams in highly visible and profitable projects. And along the way, she’s gathered honors and awards for her graphic design portfolio, direct mail design, and the Standard of Excellence in Website Development Award from the Web Marketing Association.
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“When a business is optimized for success, there’s a specific cadence… a rhythm. Executives know it, employees sense it and customers feel it. That combination of precision and energy is at the heart of every exceptional process.”
You may not know…
A fervent coffee lover, Cathy insists she doesn’t have a caffeine problem. Truth is, when she doesn’t have caffeine, she has a problem. Trust us on this.
How did Vizability (the name) originate?
If you’ve ever spent time around scuba divers, you know one of the first questions we ask before a dive is, How’s the viz?, referring to the clarity and visibility of the water. Just like in scuba, good viz is critical for businesses. As we tried on lots of ideas and name options, we landed on Vizability and it fit perfectly.